Dusseldorf - The Arena in Stockum. Everything is different. Tschö, LTU! Hello, wit!
Be the first to have noticed the Rheinbahn customers. "Next stop Esprit Arena, Messe Nord", it says for days in track announcements.
LTU does not exist anymore. Neither on the schedules still in subway map, at bus stops or on the objective signs of the paths. Rheinbahn spokeswoman Heike Schuster: "We have almost completed the conversion."
From July, the Ratingen-based fashion company new title sponsor of the arena. The LTU-days are so numbered. Six large LTU logo on the outside of the arena, another 480 smaller logo in the interior must be removed and replaced by the Esprit logo. Oliver Franke, responsible for outdoor advertising: "Currently, work 16 Werbetechniker from removing the slides."
Altogether there are 4,500 square foil. The first is heated with a Bunsen burner, then subtracted. Franke: "On Monday we start it, the Esprit logo affixed."
Plenty of work for the arena operating company. Spokesman Rainer Student: All letters must change our minds. Of course, the labeling of our advertising and brochures. "Change is also the name of the VIP Longue. From "First Comfort Club" is the "Platinum Club".
